{"id":654,"date":"2023-07-03T14:33:23","date_gmt":"2023-07-03T14:33:23","guid":{"rendered":"https:\/\/www.techinbox.net\/?p=654"},"modified":"2023-07-03T14:33:26","modified_gmt":"2023-07-03T14:33:26","slug":"whatsapp-business-introduces-new-tools-to-reach-customers-easily","status":"publish","type":"post","link":"https:\/\/techinbox.net\/fr\/whatsapp-business-introduit-de-nouveaux-outils-pour-atteindre-facilement-les-clients-2\/","title":{"rendered":"WhatsApp Business introduit de nouveaux outils pour atteindre facilement les clients"},"content":{"rendered":"

Meta a d\u00e9ploy\u00e9 des mises \u00e0 jour de l'application WhatsApp Business, introduisant des fonctionnalit\u00e9s int\u00e9ressantes. R\u00e9cemment, la plateforme a acquis la capacit\u00e9 de proposer aux clients une option publicitaire \"click-to-message\" avec des choix pr\u00e9d\u00e9finis. Aujourd'hui, dans le cadre de ses efforts continus pour apporter de nouvelles fonctionnalit\u00e9s \u00e0 WhatsApp Business, nous avons quelques mises \u00e0 jour qui faciliteront le travail des propri\u00e9taires d'entreprises.<\/p>\n\n\n\n

WhatsApp a publi\u00e9 un billet de blog officiel d\u00e9taillant ces fonctionnalit\u00e9s. La premi\u00e8re mise \u00e0 jour concerne les publicit\u00e9s WhatsApp. D\u00e9sormais, vous pouvez \"cr\u00e9er, acheter et publier\" des publicit\u00e9s Facebook et Instagram directement depuis l'application WhatsApp Business. Cela signifie qu'\u00e0 l'avenir, il ne sera plus n\u00e9cessaire d'avoir un compte Facebook pour cr\u00e9er des publicit\u00e9s. Pour commencer, tout ce dont vous avez besoin, c'est d'un identifiant de messagerie v\u00e9rifi\u00e9 et d'un moyen de paiement.<\/p>\n\n\n\n

\"WhatsApp<\/figure>\n\n\n\n

Il vous suffit de concevoir votre annonce, d'ajouter votre mode de paiement pr\u00e9f\u00e9r\u00e9, d'effectuer la transaction et le tour est jou\u00e9 ! Une fois cette \u00e9tape franchie, vos clients pourront voir votre annonce et cliquer dessus pour s'engager. En cliquant, ils ouvrent une fen\u00eatre de chat qui leur permet de voir l'annonce, de poser des questions et d'effectuer des achats sur place.<\/p>\n\n\n\n

Cette image illustre la capacit\u00e9 des utilisateurs de WhatsApp Business \u00e0 rationaliser leurs activit\u00e9s professionnelles et \u00e0 programmer leurs messages.<\/p>\n\n\n\n

\"WhatsApp<\/figure>\n\n\n\n

La prochaine mise \u00e0 jour se pr\u00e9sente sous la forme de Customer Reach pour les d\u00e9tenteurs d'un compte WhatsApp Business. Pour vous aider \u00e0 \u00e9tablir des liens rapides avec vos clients et \u00e0 d\u00e9velopper facilement votre activit\u00e9, WhatsApp Business vous permettra bient\u00f4t d'envoyer des messages personnalis\u00e9s \u00e0 des clients potentiels. Cela ajoutera une touche personnelle \u00e0 vos messages et garantira des taux de conversion plus \u00e9lev\u00e9s. Imaginons que vous ayez cr\u00e9\u00e9 une publicit\u00e9 pour l'un de vos produits. Lorsque vous partagerez cette information avec votre client, WhatsApp inclura un mod\u00e8le g\u00e9n\u00e9r\u00e9 automatiquement dans lequel vous pourrez saisir le nom du client avant d'envoyer le message. Cette fonction est particuli\u00e8rement utile lorsque vous vous adressez \u00e0 un client sp\u00e9cifique.<\/p>\n\n\n\n

En outre, vous pouvez cr\u00e9er des messages de bienvenue personnalis\u00e9s en fonction de diff\u00e9rentes cat\u00e9gories, telles que les clients VIP, les nouveaux clients, les clients en attente, les listes de diffusion, les clients ayant r\u00e9cemment interagi et les clients inactifs. Vous pouvez m\u00eame programmer vos messages \u00e0 l'aide de deux options pr\u00e9d\u00e9finies et d'un s\u00e9lecteur d'heure personnalis\u00e9.<\/p>\n\n\n\n

Mark Zuckerberg, PDG de Meta, a annonc\u00e9 ces nouvelles fonctionnalit\u00e9s en d\u00e9clarant :<\/p>\n\n\n\n

\"Avec plus de 200 millions d'utilisateurs, l'application WhatsApp Business introduit de nouvelles fonctionnalit\u00e9s qui permettent aux petites entreprises de cr\u00e9er des publicit\u00e9s Facebook et Instagram sans compte Facebook et d'atteindre les clients plus efficacement par le biais de la messagerie payante. Nous sommes impatients de voir comment ces outils permettront d'approfondir les relations avec les clients et de d\u00e9velopper les communaut\u00e9s locales.\"<\/p>\n\n\n\n

Ces mises \u00e0 jour de WhatsApp Business offrent aux petites entreprises des outils pr\u00e9cieux pour \u00e9tendre leur port\u00e9e, engager leurs clients et renforcer leurs liens gr\u00e2ce \u00e0 des options de messagerie et de publicit\u00e9 personnalis\u00e9es.<\/p>\n\n\n\n

Source : M\u00e9ta<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Meta a d\u00e9ploy\u00e9 des mises \u00e0 jour de l'application WhatsApp Business, introduisant des fonctionnalit\u00e9s int\u00e9ressantes. R\u00e9cemment, la plateforme a acquis la capacit\u00e9 de fournir une option publicitaire \"click-to-message\" avec des choix pr\u00e9d\u00e9finis pour les clients. Aujourd'hui, dans le cadre de ses efforts continus pour apporter de nouvelles fonctionnalit\u00e9s \u00e0 WhatsApp Business, nous avons quelques mises \u00e0 jour qui...<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"class_list":["post-654","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"yoast_head":"\nWhatsApp Business Introduces New Tools to Reach Customers Easily - techinbox<\/title>\n<meta name=\"description\" content=\"WhatsApp Business introduces new tools for easy customer outreach and engagement. 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